Cathay Shop Product Page • Shipped
Scalable solution to increase customer retention and add-to-cart rate.
Awarded by UserTesting, A/B test, Quantitative



A homepage UX strategy to boost s-commerce engagement
2025 UX Design Award, UX strategy, Content guideline

Cathay Shop Homepage Revamped • Shipped
Redefining the first-time VR experience for hundreds of college students.
Virtual reality, Ed-tech, Qualitative

Coming soon!
Frictionless VR Entry • Shipped

0-to-1 design of AI workspace for live journalism
AI, Vibe-code, B2B, SaaS, Start-up
AI Meeting Assistant • Shipped
2025
Hsiang-Yi Lung

